Mumbai, 4th March '09: Godrej Tyson Foods Ltd is a joint venture between Godrej Agrovet Ltd., a part of the Godrej Group and Tyson Foods Inc., leader in the processed fresh chicken market, has launched 'Curry Cut' under the Real Good Chicken (RGC) brand. Affordably priced at Rs. 112 for 900gms and Rs. 65 for 500gms, 'Curry Cut' is tender, fresh and processed cut-pieces of chicken with a shelf life of 3 to 4 days.
RGC Curry Cut caters to homemakers who prefer branded and hygienic products and provides them with a new experience that combines convenience, taste and hygiene. Traditionally, consumers have had to go through the process of visiting unhygienic wet markets to purchase live chicken in often unhygienic conditions and have them cleaned and cut into smaller pieces to get rid of unwanted parts like gizzard, liver, skin, etc. With the launch of RGC Curry Cut, consumers can now avail of a pack of fresh, tasty 'Curry Cut' at their nearest retail outlet in a manner that is convenient and save times.
Real Good Chicken is 100% safe HACCP certified chicken. We follow the industry's best food safety standards, tracking, research and technology. And the products you get from us will always be safe and wholesome.
Speaking on the occasion, Mr. Malik Sadiq, CEO, Godrej Tyson Foodssaid,"Since the launch of Real Good Chicken, the brand has commanded strong loyalty amongst its consumers. We developed Curry Cut to reward this loyalty with innovation that is the result of Godrej's strong consumer understanding and Tyson's prowess in food technology. This will certainly aid the entry of additional consumers to the category".
About Godrej Tyson Foods
Godrej Tyson Foods is a joint venture between Godrej Agrovet Ltd., a part of the Godrej Group and Tyson Foods Inc. The company is India's premier poultry products manufacturer and marketer with strong value-added chicken brands such as Real Good and Yummiez. The venture combines Godrej's hygienic supply chain and strong value-added chicken brand with Tyson Foods' expertise in processing and product development to create great-tasting, safe, and healthy poultry products. The company also offers India's expanding foodservice industry and universe of modern retailers, innovative poultry solutions and world-class products customized to local tastes.